What started off as Dan the Ad Man learning to use some new animation software turned into a nostalgic and beautiful take on a classic video game.
The Irish art director used Cinema 4D and Vray to mimic the fighting moves of Street Fighter characters - specifically Ken, Chun Li, Ryu and Blanka - while turning their bodies into abstractions of colour and form. Each character is easily recognizable from these alone, but Dan the Ad Man focuses on the animation of their signature moves to bring the forms to life (check out Chun Li’s Spinning Bird Kick). Each character’s movements are extended and energy released in a fluid manner, accompanied by familiar theme music and colourful explosions of geometric forms. The result is a series of motion sculptures that cross into the fields of both entertainment and art, blending animation with abstraction through technological means.